PUBLIC SPEAKING: THE MIROWAVE METHOD

There are two claims about public speaking that are both misunderstood and misapplied:
* The first is that speaking in public is feared even more than death.
* The second is the 7%-38%-55% set of statistics that came out of a study conducted by Dr Albert Mehrabian.

Let me ask you this: if someone held a gun to your head and made you believe your life was about to end, unless you agreed to make a speech, would you say, "Go ahead and shoot. I'd rather die than speak in public." If you genuinely believe you would, you need help, and I can recommend a caring counsellor.

Another question: can you really take leave of common sense and accept that only 7% of meaning is conveyed by the words? Read some poetry and tell me that. Recall the dramatic wartime radio broadcasts by Winston Churchill and tell me that his non-verbal communication mattered more than his words! Does an email convey only 7% of your meaning?

Dr Mehrabian made no such claims. His study concerned those situations in which the spoken words did not match other signals, when conveying feelings. Lazy people have applied the figures to all communication.

I train people in public speaking, and have never once met a person who preferred to die. But I have met people who have been misdirected by trainers who have given them formulas to follow, as though there is only one correct way to make a presentation. And I have met people who have considered my own record as a public speaker and wanted me to help them to speak like me.

My response to them is this: some trainers are like conventional ovens, but I use the Microwave Method. A conventional oven imparts its heat to the dish, but a microwave oven stimulates the dish to generate its own heat. My approach is to develop what is in each individual, to help them become the best version of themselves, not another version of me.

Because they are following their own style, but using the insights they get from me, and not just trying to remember some technique they were shown, the benefit sticks. And the credit for their improved performance belongs to them.

The Microwave Method. Created and practised by Phillip Khan-Panni. For speeches and presentations that are worth hearing. www.pkpcommunicators.com