Who speaks for your business?

If your first response was to think of the CEO, Chairman or some other top person, please pause and think again.

I recently went for an eye test, returning to Specsavers in Bromley, where I got my previous specs. I was greeted warmly by Sanchoy, the dispensing opticians whose professionalism last year prompted my return. I told him so and, with a happy laugh, he called out my remarks to the store manager, who said something like, "That's what we like to hear" and returned to staring out of the door.

Who was speaking for Specsavers?

I contacted a car repair shop to ask about some remedial re-spray work and was told, "We only do MGs, and sometimes some other sports cars. If we want to. We have so much work."

Would you give them any business?

I rang a well-known organisation that sells things online. When eventually I managed to speak to a person, she told me, in her Sarf Lunnon voice, "If you wanna order anyfink you have to do it online."

Who was speaking for the company?

When certain organisations started painting "How am I driving?" on their vans, they were trying to integrate every public contact with their expensively created image. They were also, subtly, telling their drivers to behave as representatives of a public-friendly organisation. The message bypassed the Sainsbury driver who was competing with other traffic this afternoon in Sydenham.

Every single person who is in contact with your public is the one who speaks for your business, and is the one who determines how your business is perceived in the market place. In some ways, more than the Chairman, the MD or CEO, the PR company, or the sales team. Because it is the attitude shown in day-to-day transactions that will matter more than polished presentations or Press Releases.

Every surly shop assistant, every curt telephone manner, every unhelpful tax inspector or restaurant waiter, reveals a serious training need. In these days of harsh economics, who can afford to ignore it?

Phillip

Toilets on Indian trains

Passion can get results, even if it comes from the humblest of sources. In the early 20th century, Indian trains had no toilets, even though the journeys were (and are) long.

Here is copy of a letter posted in the Indian Railway Museum in Delhi. It was sent by Okhil Chandra Sen in 1909 to the Sahib Ganj Divisional Office in West Bengal, after which train compartments came to have attached toilets.


Dear Sir,

I am arrive by passenger train Ahmedpur station and my belly is too much swelling with jackfruit. I am therefore went to privy. Just I doing the nuisance that guard making whistle blow for the train to go off and I am running with lotah in one hand and dhoti in the next when I am fall over and expose all my shocking to man and female woman on platform. I am got leaved at Ahmedpur station this too much bad if passenger go to make dung and that dam guard not wait train five minutes for him. I am therefore pray your honour to make big fine on that guard for public sake otherwise I make big report to papers.

Yours faithfully servant

Okhil Chandra Sen


If you'd like help with getting results from your letter writing, speeches or presentations, contact: phillip@pkpcommunicators.com

PKP